German Business Communication (Bachelor)

Are you interested in studying in Germany and studying corporate communications? Do you wonder how digitalization, data, and artificial intelligence are changing corporate communications? Do you want to know how corporate communications can make a value-oriented contribution to a company? Then you've come to the right place! In the Business Communication German program, you'll learn how companies communicate professionally, strategically, and sustainably in multilingual societies.

During your studies, you will develop fundamental language skills in the field of corporate communications (German and English). You will also explore multilingual communication design, (agile) project management, and goal-oriented communication in linguistically and culturally diverse project teams. Crucially, you will critically examine artificial intelligence and learn how to analyze texts and target groups using AI-supported tools to generate high-quality corporate communications output. Furthermore, you will acquire valuable business knowledge in key areas such as human resources management, corporate governance, and sales. A particular highlight: In the 6th semester, you will complete an internship at a German-speaking company, gaining initial professional experience. You will conclude your studies with a bachelor's thesis on a topic in business communications.

The interdisciplinary German Business Communication program is characterized by small class sizes, a strong practical focus, and comprehensive academic support from lecturers, tutorials, and career entry assistance.

German Business Communication is designed for international students with German language skills at level A2 (CEFR) and English language skills at level B2 (CEFR). If you want to improve your language skills, are curious, and have a passion for language, business, and strategic and creative thinking, then apply to join us!